Our analytics solutions for advertising will help you maximize your advertising resources and achieve higher ROI, based on deep consumer insight.
Our advertising solutions do this by allowing you to predict all kinds of buying and usage behavior, and subsequently launch targeted campaigns to those customers that matter the most.
Today ad servers are critical in the online advertising industry and ad serving technologies are not always same in every aspect. For example, traditional ad server technologies are not well equipped to deal with challenges such as inventory forecasting, competition for ad dollars, complex technologies and sales performance management.
Logikview will help you gather and present data to enable precision forecasting, decision optimization, inventory management and sales performance reporting.
Our services for digital media firms have the ability to bolster customer relationships and build future-ready infrastructure that allows a single view of data across the organization.
We are a one-stop partner for our customers when it comes to digitalization of ads. Our ‘Collaborative Digital Enterprise’ model spans every facet of our customers’ requirements, from supply chain optimization to end-to-end cloud-based models. We help the clients minimize operational costs while maximizing revenue.
Common applications in this industry include the following:
- Customer Analytics
- Marketing Analytics
- Demand Forecasting
- Business Intelligence
- Performance management