9Combining industry-leading statistical and modelling software with highly customized research and business consulting services from Logikview Analytics, our analytics solutions for advertising will help you maximize your advertising resources and achieve higher ROI, based on deep consumer insight. Our advertising solutions do this by allowing you to predict all kinds of buying and usage behavior, and subsequently launch targeted campaigns to those customers that matter most.

Today ad servers are critical in the online advertising industry and ad serving technologies are not always same in every aspect. For example, traditional ad server technologies are not well equipped to deal with challenges such as inventory forecasting, competition for ad dollars, complex technologies and sales performance management.

Logikview will help you gather and present data to enable precision forecasting, decision optimization, inventory management and sales performance reporting. Combined with powerful analytics data from Logikview Analytics, in terms of user behaviour specific to each marketing touch point, the industry’s most advanced attribution system shows the value of each channel and program to the overall marketing mix.

Common applications in this industry include the following: