Marketing Analytics

Logikview’s Marketing Analytics allows marketers to achieve higher ROI on marketing investments by understanding what is successful in driving either conversions, brand awareness, or both.  It also ensures that consumers see a greater number of targeted, personalized ads that speak to their specific needs and interests, rather than mass communications.

According to a survey in the Harvard Business Review (HBR), “more than 80% of respondents were dissatisfied with their ability to measure marketing ROI. In order to better predict and improve short-term and long-term profits, corporations are under high pressure from stakeholders to provide more accurate sales revenue prediction.” Through marketing analytics, marketers are able to engage more effectively with customers and improve the return on ROI.

Logikview’s solution for marketing analytics is the measurement and optimization of customers’ marketing activities. Rather than focusing only on corporate site’s performance like many firms do on the web, companies should focus on how marketing efforts are performing in real time, and manage them accordingly. Using industry leading predictive modeling software, Logikview’s marketing analytics, take a holistic approach to the measurement of your marketing efforts by going beyond on-site indicators and integrating it with other tools, offsite metrics, and even offline efforts.

Beyond the obvious sales and lead generation applications, Logikview Analytics can offer penetrating insights into customer seeable preferences and trends. Despite these lucrative advantages, a majority of corporations fail to ever realize the benefits of marketing analytics. Logikview’s software enables clients to identify the causes of customer churn, selling opportunities, customer groups, customer behaviours, sales trends, and promotional tactics impacts

Campaign optimization

Companies need a more effective direct marketing campaign to have a profitable result and also have full control over the results. The challenge is to reach as many people as possible, optimizing your customer base without over or under interaction with your customers.

Using industry’s leading predictive modeling software, we will offer a solution that enables you to analyze all the different possibilities of direct marketing campaigns, and connect them with your specific customer groups, after all, communications make a huge difference in consumer relationships. With Logikview’s analytical solutions, Logikview Analytics will help you to see each aspect of the future marketing campaign, which will give you measurable numbers to work with. Identifying which direct marketing campaigns will not only increase your average response rate, but also allow you to allocate resources more efficiently.

Logikview analytics will help firms deliver focused efforts that yield higher success rates and increase the effectiveness and productivity of corporate resources. Ultimately, the campaign optimization analytical solution will give your company a higher ROI and different scenarios to consider in a smaller time frame.

Cross-selling / Up-Selling / Re-selling

Increasing revenue often means acquiring new customers, yet it is far more cost-effective to sustain and increase sales from existing customers. Realizing where there is room for more sales can make the difference between upgrading a customer and losing a customer.

Using the industry-leading predictive analytics tools, we will help you get a better understanding of customer behaviour, enabling you to identify cross-selling, up-selling and re-selling opportunities that lead to long and profitable customer relationships. Up-selling involves getting the customer to spend more money – buy a more expensive model of the same type of product, or add features / warranties that relate to the product in question. Cross-selling is to get the customer to spend more money to buy more products from other categories. Re-selling is to sell again to the public or the end-users.

Market Basket Analysis with IBM SPSS Modeler or any other equivalent software enables you to uncover profitable insights that are required to understand your customers’ buying behaviour. Companies can use this information to introduce cross-promotional offers, optimize a store’s layout, acquire new customers and ultimately maximize their share of wallet. Logikview Analytics can help you enjoy a significant increase in operating income, you can also reduce your marketing costs and improve the customer value.

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